Strategic positioning to attract Asian investment

In this panel we will discuss Austria’s current standing in Asia from the viewpoint of the private sector, especially startups and investors and how it can be improved. What are Asian investors and companies particularly looking for when geographically expanding into Europe and how can Austria become the ideal landing zone for investors from Asia?

This will be of strategical importance in the next decade, where big investments from Chinese (“China outbound”) and other Asian companies is expected. Therefore, we want to discuss: What are the main draws and reasons to invest in Austria and Europe? What do Asian startups need when tapping into new markets in Europe?