winter2morrow - Rethinking Winter Tourism: Sustainable and Innovative Paths in Austria

Winter tourism is not only a cornerstone of regional economies across Austria, but also a source of inspiration for destinations worldwide. With its diverse offerings and growing focus on sustainability, Austrian tourism is setting new standards in balancing tradition with forward-thinking strategies.

Austria’s tourism sector has long been known for its resilience and openness to innovation. As the industry faces shifting conditions – from the impact of climate change to evolving guest expectations and demographic changes – transformation is not just a necessity, but an opportunity. The coming years will be shaped by how we adapt, rethink, and reinvent winter tourism for a more sustainable future.